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The one who brings joy
Who says yellow says sun, who says sun says nice day and who says nice day says joy. A very standard thought. What if we gave you a new perspective to see the yellow? Did you ever noticed the fact that we find a lot of yellow whether in African nations’ flag and in African prints. But why so much yellow ..? This bright color represents health, power, wealth and royalty.
Charm, Magic & Excellence
If you do not know it, black does not always mean death, like we usually see. The color black is the color of maturity, passing rites but also the spiritual energy. This spiritual energy is the essence of transcendence when practicing sports. We all know how changing lifestyle or achieving a personal or professional goal is demanding on a psychic level. This color gives you spiritual energy you need to achieve your goal and can help you to find the motivation to keep moving towards it. Wear black differently!
The one who shows the path
We find a little bit of everything : lines, dots and triangles. These small details express the fact that in life, we almost always have the choice when it comes to the path we decide to follow. Sometimes the choice might be hard to make but it’s up to YOU to trust your heart and choose YOUR path.
The story behind the brand
“Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn't matter whether you're the lion or a gazelle when the sun comes up, you'd better be running.” - Born to Excel -